What makes “You” different?
Start today you’re going to think of yourself differently! You’re not an employee, staffer, worker, or a manager. You don’t belong to any company for life, and your chief affiliation isn’t to any particular job function. You’re not defined a job title and you’re not confined by your job description.
Starting today you are a brand.
You’re every bit as much a brand as Nike, Pepsi, Ford or the local Body Shop where you live. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Ford, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 20 words or less challenge. Take the time to write down your answer. And then take the time to read it. Ten times, and really think about it. WHAT ARE YOU DIFFERENT?
If your answer wouldn’t light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or worst of all, it doesn’t grab your attention, then you’ve got a big problem. It’s time to give some serious thought and even more serious effort to imagining and developing yourself as a brand.
Start by identifying the qualities or characteristics that make you distinctive from your competitors or your colleagues. What have you done lately, this week, to make yourself stand out in the crowd? What would your friends, colleagues or your customers say is your greatest and clearest strength? Your most worthy personal trait or what do you think creates the buzz about you.
Now commit to yourself that you will re-write it. What makes you different, unique, from the rest. This is one of the most important parts of your brand.
Your comments and back links are appreciated. Thanks for your time and make sure to come back to continue this series of blog post on the “CEO of YOU”.
Thank you for your time,
Jim Cobb – Google Me
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